Privacy Policy
Privacy Policy (GDPR Compliant)
Effective Date: 06/01/2024
Last Updated: 06/21/2025
The Peterson Marketing Group (“Company”, “we”, “us”, or “our”) respects your privacy and is committed to protecting the personal data of our website visitors and customers in compliance with the General Data Protection Regulation (GDPR). This Privacy Policy outlines how we collect, use, and safeguard your personal data when you visit PetersonMarketingGroup.com or interact with us.
1. Data Controller
The data controller responsible for your personal data is:
The Peterson Marketing Group
Email: jaquanne@petersonmarketinggroup.com
Phone: (754) 212-7763
2. Personal Data We Collect
We may collect and process the following categories of personal data:
Identity Data: First name, last name, job title, and company name
Contact Data: Email address, telephone number
Technical Data: IP address, browser type, operating system, referring URLs
Usage Data: Information about how you use our website and services
Marketing Data: Preferences in receiving marketing communications from us
Communications: Information included in messages sent via forms, email, or chat
3. Legal Basis for Processing
We rely on the following legal bases under GDPR to process your personal data:
Consent – When you voluntarily provide your data for a specific purpose (e.g., subscribing to a newsletter)
Contractual Obligation – When processing is necessary to fulfill our obligations to you
Legitimate Interests – When we use your data to improve services, perform analytics, or market our services, provided your rights do not override our interests
Legal Obligation – When processing is required for compliance with a legal obligation
4. How We Use Your Personal Data
We use your data to:
Respond to inquiries and provide customer support
Deliver marketing communications and newsletters (with your consent)
Improve the functionality and performance of our website
Track website analytics and trends
Maintain legal and regulatory compliance
5. Sharing and Transfers of Data
We will not sell your data. We may share your personal data with:
Service Providers: Analytics, email marketing platforms, CRM tools (bound by data processing agreements)
Legal Authorities: As required by law or in response to legal requests
International Transfers: If we transfer your data outside the EU/EEA (e.g., to US-based platforms like Google or Mailchimp), we ensure appropriate safeguards such as Standard Contractual Clauses (SCCs) or Data Privacy Framework certification are in place
6. Cookies and Tracking Technologies
We use cookies to enhance your experience, track website usage, and serve relevant ads. You can control cookie preferences via the cookie banner or your browser settings.
7. Your GDPR Rights
Under GDPR, you have the following rights:
Access – Request a copy of your personal data
Rectification – Request correction of inaccurate data
Erasure (“Right to be Forgotten”) – Request deletion of your data
Restriction – Request limitation of data processing
Data Portability – Receive your data in a structured, machine-readable format
Objection – Object to processing based on legitimate interests
Withdraw Consent – Withdraw consent at any time where processing is based on consent
Lodge a Complaint – File a complaint with a supervisory authority (e.g., [insert appropriate data protection authority])
To exercise your rights, contact us at: jaquanne@petersonmarketinggroup.com
8. Data Retention
We retain your personal data only as long as necessary to fulfill the purposes for which it was collected or to comply with legal obligations.
9. Security
We use industry-standard security measures to protect your data. However, no system can guarantee absolute security.
10. Changes to This Policy
We may update this policy to reflect legal or operational changes. We encourage you to review this page periodically.
11. Contact Us
If you have any questions or wish to exercise your rights, please contact:
The Peterson Marketing Group
Email: jaquanne@petersonmarketinggroup.com / Phone: (754) 212-7763