Daya Mauricia came to The Peterson Marketing Group first looking to revamp her existing website as it was out of date functionally and visually. She had existing success marketing her hair and premium weave products in the Netherlands where she was originally based, but wanted to grow her audience in the US market.
How We Solved This Project
In addition to completely redesigning her website to be SEO compliant, responsive, and faster-loading, we also worked with her to develop a digital marketing strategy. This included enhancing her existing social media accounts, integrating the products on her website with her Facebook/Instagram storefront, developing a content publishing schedule for her, and creating video/image assets to post on her various channels.
In addition, we developed a digital marketing campaign for her with marketing budgets for PPC ads to be run on Facebook, Google, YouTube, Yelp, and more. We also helped her create an email marketing strategy & game plan to build her mailing list and in turn, convert those into repeat customers.
In the end, Daya saw an 387% increase in organic traffic to her website and an 45% or greater increase in total sales year over year.
Focus on Refining The Brand
Through our years working together, the key was creating a consistent brand across all her mediums on par with the quality and exclusiveness of her products.
Not Afraid To Pivot
Having an open mindset in regard to exploring different marketing strategies, testing what worked best backed by empirical data, and then honing in on those things was the foundation of our success with the client.
