Within the last ten years, ADA compliance in regard to website development has shifted from an optional feature to a core design tenant.

Whereas at one point, website accessibility was reserved for those forward-thinking business owners looking to provide an inclusive browsing experience for their visitors; today, it is key to mitigating the risk of web accessibility lawsuits.

2021 had the largest number of web accessibility lawsuits ever, 14% higher than 2020. It was boosted by a record-breaking Q4, 26.9% higher than Q4 2020. It is also not limited to only one industry. Consumer goods, services, and retail remain the largest segments affected; however, tech, software, health, and medical sites are also targeted.

As a result, The Peterson Marketing Group often consults our clients about whether it is better to implement website accessibility tools within the initial development process rather than wait to add them later. Outside of protecting against legal risk, web accessibility often helps businesses tap into and service underutilized customer segments and boost SEO rankings.

If you are curious about how to implement web accessibility within your existing website or considering its usefulness for a future project, we would be happy to consult with you!